An understanding of user needs and business goals underpins my approach, enabling me to create solutions that balance both to deliver impactful results.
My technical background helps me work effectively with developers, contribute to design systems, and ensure solutions are practical and scalable.
Deep dives into some of my recent work 🤿
<aside> 🔑
Please request access by emailing [email protected]
</aside>
WAYFLYER
Better Connection Management, 2022 Re-design of connector screens for consistency and enabling new features to be added
WAYFLYER
Mobile friendly stepper, 2022 UI Design for a mobile friendly stepper component to show shipping progress for Wayflyer’s Freight product
PURE360
Analytics, 2019
Designed a set of analytics dashboards as an add-on for our higher value customers to explore their RFM, RFE, CLTV and revenue over time. Pilot customers achieved impressive ROI after only a few months of use
PURE360
Journeys, 2019
Drag and drop workflow builder for sending automated emails
PURE360
Drag and Drop Editor Improvements, 2017
Image cropping and better controls for responsive design, reducing support queries and improving our customers’ emails
PURE360
Platform re-design, 2016
Overhaul of the UI for the Pure360 app. I worked in the Reporting team but also supported fellow designers in research, prototyping and usability testing as well as establishing a UI pattern library
